The Boutique Blueprint đź’•
Your step-by-step guide to starting, building & growing your boutique.
Ready to turn your boutique idea into a real business—or take the boutique you already have to the next level?
The Boutique Blueprint is a 100-page digital guide + workbook created from real boutique experience. I built this blueprint to give you the information I wish I had when I started—what to do, what to avoid, how to make smarter decisions, and how to build a boutique that can actually grow.
Inside, we cover everything from getting your business set up properly to finding vendors, choosing inventory, creating your brand, marketing your products, managing your money, and expanding your business.
Inside the Blueprint, you’ll learn about:
- Business setup, EINs, licenses & planning
- Finding and vetting wholesale vendors
- Inventory, sizing, pricing & restocking
- Branding & identifying your target customer
- Packaging & creating a memorable customer experience
- Setting up a physical boutique and online store
- Shopify, DoorDash, Uber Eats & alternative sales channels
- Social media, content, Reels & TikTok
- Influencers, collaborations & customer loyalty
- Inventory management, shipping & customer service
- Managing your finances & paying yourself
- Grants, loans, funding & building business credit
- Expanding into additional locations and income streams
- Fashion vending machines
- Balancing business, work, family & real life
- Printable business planning, inventory, vendor, budget & marketing worksheets
This isn’t about building a perfect business overnight. It’s about giving you a blueprint so you don’t have to figure everything out the hard way.
Whether you’re still thinking about opening your boutique, selling online from home, or already have a storefront and want to grow, you can use this guide at your own pace and at your current stage of business.
đź’• 100 pages
đź’• Instant digital download
đź’• Includes printable worksheets & templates
đź’• Created by Mya Johnson, Founder of Pretty Dollas Boutique
Dream it. Plan it. Do it. Pretty Dollas.
Digital product. No physical item will be shipped. Due to the nature of digital products, all sales are final.
