About Us

At Pretty Dolla$, we’re more than a brand — we’re a movement rooted in confidence, authenticity, and self-worth. Built to empower all shapes, shades, and identities, our mission is to remind you daily: you are worthy, and you are enough.

We’re your one-stop shop for bold fashion, everyday essentials, and boss-babe energy — all served with a side of fun, zero judgment, and top-tier customer service. Whether you’re shopping in-store, online, or straight from our vending machine, we’re here to make sure you feel seen, celebrated, and styled.

Be YOU. Be PRETTY. Be UNAPOLOGETIC. 💅🏽💖

Welcome to Pretty Dolla$ — where confidence meets convenience.